Our Story

Scott Goldberg and Wyman Hamilton met in an Executive MBA program at the University of Alabama. Since high school, Wyman has had a passion for serving seniors. Scott, an expert in development and marketing, owned and managed multiple successful companies. Both yearned to be part of a company that makes a difference in the lives of the residents they serve. With Atlas Senior Living, Scott and Wyman have implemented their vision. By focusing on the resident centered leadership, they drive positive results without losing sight of operational efficiencies.

Meet the team behind atlas

The best solution to most problems comes from those closest to them.


Scott Goldberg

President & CEO

Scott moved to Dallas in 2005 to join Texas Sandwich Investors, LLC, in a franchising venture of Lenny's Sub Shops. The company owned the rights to develop 100 Lenny's Sub Shops in North Texas. Scott started with the company as Senior Director, and was subsequently promoted to CEO and Managing Partner, where he served for four years. Scott also co-founded GoldOne Group, which purchased southernbellestore.com, an online clothing company that handled its own manufacturing sources and sold product to national retailers, including Hibbett Sporting Goods and Academy Sports. Scott sold GoldOne to launch Atlas Senior Living. Before Scott began his career, he lettered in football for Mississippi State University and Southeastern Louisiana.

EDUCATION: Bachelor of Science from Mississippi State University; Executive MBA from the University of Alabama.
Read Scott's Blog Posts

Wyman Hamilton

President & COO

Prior to Wyman leaving Brookdale Senior living to help start this senior living venture, he was an officer in the company; he has 10 years of experience in operations of all levels of care in senior housing. Wyman was responsible for the operations of 35 communities across Alabama, Kentucky, Mississippi and Tennessee. Historically he operated communities across Georgia, South Carolina, North Carolina, Virginia and the panhandle of Florida as well. During his time as an officer at Brookdale the occupancy of his 35 community region grew from 86% to 94% occupied. Prior to Wyman’s career he lettered in track and field for Auburn University.

EDUCATION: Bachelor of Science in Health Administration from Auburn University Executive MBA from The University of Alabama
Read Wyman's Blog Posts

Marcus Covar

Regional Director

Marcus began his career in senior living in 2007 as Sales and Marketing Manager with Brookdale Senior Living. He achieved 100% occupancy within months by developing lasting relationships in the Augusta market. In 2009 he was promoted to Executive Director being one of the youngest to do so in the eastern division. Marcus served on corporate initiative committees to assist other communities in implementation of new policies procedures and best practices as determined annually by the company. Marcus served as a subject matter expert on company training teams and was selected as a regional transition Executive Director to other communities as they were acquired, including the on boarding of new Executive Directors. Under his leadership of two communities the communities achieved 100% occupancy and the highest clinical scores in the division. Marcus believes in meeting the needs of his residents and their families first. His commitment to exceeding resident and associate satisfaction is a driving force in his success in senior living.

EDUCATION: Bachelor of Science from Lander University in Finance and Economics Certificate in Gerontology

Greg Crutcher

Vice President of Sales and Marketing

Greg comes to Atlas Senior Living with numerous years of healthcare sales experience and moved his focus to senior living in 2010. After graduating from Troy State University Greg joined a physician recruitment firm in Dallas TX where he met with C Level positions at hospitals across the country. Greg started working with Atlas Owner Wyman Hamilton as a Sales and Marketing Director at a 352 unit Brookdale community where he increased occupancy from 73% to almost 100% before being promoted to Regional Sales Manager. While a Regional at Brookdale he had one of the highest occupancy percentages in the company with an average of 96% over 11 communities. Greg later left to become a Divisional Sales Director covering 26 communities across the eastern part of the US. Greg and his wife Amy live in Birmingham AL and together raise their daughter Landry Kate.

EDUCATION: Bachelor of Science Troy State University

“It is so easy to sell and promote something you believe in! What I love most about Senior Living is that you get to immediately see the positive effect you can have on the life of a senior and their families. We should have made this move years ago is something I never grow tired of hearing from new residents that decide to make an Atlas community their home. It is very important that we always continue to strive for that sort of affirmation in what we do. It never feels like work to care for our residents but a privileged. “ ~ Greg Crutcher

“The joy of life comes from our encounters with new experiences, and hence there is no greater joy than to have an endlessly changing horizon, for each day to have a new and different sun. “ ~Christopher McCandless


Joanne Grzybowski

Director of Financial Services

Joanne grew up in England but has spent most of her working life in New York City, where she lived and worked for over 14 years, holding various administrative, project management and financial positions in high profile companies including Lloyd’s of London, Donna Karen and Calvin Klein Women’s Sportswear (a division of Kellwood Company). After moving to Georgia in 2009, Joanne entered the senior living and healthcare industry as a Business Analyst at CareSouth, where she worked for almost 5 years. Prior to her current role at Atlas Senior Living, Joanne was the Business Office Director at Madison Heights, an Atlas Senior Living community in Evans, GA, where she currently lives with her husband and 2 children.

EDUCATION: Associates Degrees in Pure and Applied Mathematics, Statistics, and Biology. Studied Business Administration at Newcastle-upon-Tyne Polytechnic, England.