Our Story

Scott Goldberg and Wyman Hamilton met in an Executive MBA program at the University of Alabama. Since high school, Wyman has had a passion for serving seniors. Scott, an expert in development and marketing, owned and managed multiple successful companies. Both yearned to be part of a company that makes a difference in the lives of the residents they serve. With Atlas Senior Living, Scott and Wyman have implemented their vision. By focusing on the resident centered leadership, they drive positive results without losing sight of operational efficiencies.

Meet the team behind atlas

The best solution to most problems comes from those closest to them.


Scott Goldberg

President & CEO

Scott moved to Birmingham in 2010 after being CEO and Managing Partner of Texas Sandwich Investors, LLC in Dallas, TX. Scott also co-founded GoldOne Group, which purchased southernbellestore.com, an online clothing company that handled its own manufacturing sources and sold product to national retailers, including Hibbett Sporting Goods and Academy Sports. Scott sold GoldOne to launch Atlas Senior Living. Scott leads the development and growth of Atlas Senior Living through his experience in capital investitures and project management. Over his career Scott has handle more than 350 million dollars of real estate assets and management and continues to drive future expansion for Atlas Senior Living. Before Scott began his career, he lettered in football for Mississippi State University and Southeastern Louisiana.

EDUCATION: Bachelor of Science from Mississippi State University; Executive MBA from the University of Alabama.
We will always implement key business strategies from past experiences, but what excites me the most; this business compared to others, significantly allows me a role in positively impacting lives. It’s so refreshing to know our main mission of creating environments tailored to our resident’s individual needs is a driving factor in this industry. While key business components are vital to sustainability and success, executing the mission creates the greatest yield: our residents continuing to live life on their terms. ~ Cheers to living life. “ ~ Scott Goldberg
“Attitude is a little thing that makes a big difference.”, “I have nothing to offer but blood, toil, tears and sweat.” ~ Winston Churchill
Read Scott's Blog Posts

Wyman Hamilton

President & COO

Prior to Wyman leaving Brookdale Senior living to help start this senior living venture, he was an officer in the company; he has 10 years of experience in operations of all levels of care in senior housing. Wyman was responsible for the operations of 35 communities across Alabama, Kentucky, Mississippi and Tennessee. Historically he operated communities across Georgia, South Carolina, North Carolina, Virginia and the panhandle of Florida as well. During his time as an officer at Brookdale the occupancy of his 35 community region grew from 86% to 94% occupied. Wyman oversees the operations of all of the Atlas Communities and currently serves as Treasurer on the Alabama Assisted Living Association Board of Directors. Prior to Wyman's career he lettered in track and field for Auburn University.

EDUCATION: Bachelor of Science in Health Administration from Auburn University Executive MBA from The University of Alabama
“Working with seniors is all I have ever done and really all I have ever wanted to do. From an early age I enjoyed going to the coffee shop with my great uncle and grandfather and just eating breakfast and listing to all the “old men” talk. In high school I helped to start a prayer partner program parring students with seniors in our church. I majored in Health Administration and quickly found senior housing. From the first day of my internship I was hooked. There are not many industries out there where you can serve others and daily truly make a positive difference in people’s lives. I have learned so much over the years from serving seniors and look forward to learning more and more from them throughout my entire career. It is great to be in an industry you love and are passionate about, it is a joy going to work every day!” ~ Wyman Hamilton

“We are going to relentlessly chase perfection, knowing full well we will not catch it, because nothing is perfect. But we are going to relentlessly chase it, because in the process we will catch excellence.” – Vince Lombardi

Read Wyman's Blog Posts

Marcus Covar

Regional Director

Marcus began his career in senior living in 2007 as Sales and Marketing Manager with Brookdale Senior Living. He achieved 100% occupancy within months by developing lasting relationships in the Augusta market. In 2009 he was promoted to Executive Director being one of the youngest to do so in the eastern division. Marcus served on corporate initiative committees to assist other communities in implementation of new policies procedures and best practices as determined annually by the company. Marcus served as a subject matter expert on company training teams and was selected as a regional transition Executive Director to other communities as they were acquired, including the on boarding of new Executive Directors. Under his leadership of two communities the communities achieved 100% occupancy and the highest clinical scores in the division. Marcus believes in meeting the needs of his residents and their families first. His commitment to exceeding resident and associate satisfaction is a driving force in his success in senior living.

EDUCATION: Bachelor of Science from Lander University in Finance and Economics Certificate in Gerontology
“I think the most important thing to keep in mind day in and day out is that we have the ability to have such a positive effect on the resident and family member’s lives when some might think it is at such a difficult time. It’s rewarding to know there’s not many other professions that have the ability to have such a profound impact on their “customers” like we do.” ~ Marcus Covar

“If a man is called to be a street sweeper, he should sweep streets even as if Michelangelo painted, or Beethoven composed music or Shakespeare wrote poetry. He should sweep streets so well that all the hosts of heaven and earth will pause to say, ‘Here lived a great street sweeper who did his job well…… If you can’t be a highway, be a trail. If you can’t be the sun, be a star. It isn’t by size that you win or fail, be the best at whatever you are.” ~ Martin Luther King Jr.



Greg Crutcher

Vice President of Sales and Marketing

Greg comes to Atlas Senior Living with numerous years of healthcare sales experience and moved his focus to senior living in 2010. After graduating from Troy State University Greg joined a physician recruitment firm in Dallas TX where he met with C Level positions at hospitals across the country. Greg started working with Atlas Owner Wyman Hamilton as a Sales and Marketing Director at a 352 unit Brookdale community where he increased occupancy from 73% to almost 100% before being promoted to Regional Sales Manager. While a Regional at Brookdale he had one of the highest occupancy percentages in the company with an average of 96% over 11 communities. Greg later left to become a Divisional Sales Director covering 26 communities across the eastern part of the US. Greg and his wife Amy live in Birmingham AL and together raise their daughter Landry Kate.

EDUCATION: Bachelor of Science Troy State University
“It is so easy to sell and promote something you believe in! What I love most about Senior Living is that you get to immediately see the positive effect you can have on the life of a senior and their families. We should have made this move years ago is something I never grow tired of hearing from new residents that decide to make an Atlas community their home. It is very important that we always continue to strive for that sort of affirmation in what we do. It never feels like work to care for our residents but a privilege. “ ~ Greg Crutcher

“The joy of life comes from our encounters with new experiences, and hence there is no greater joy than to have an endlessly changing horizon, for each day to have a new and different sun. “ ~Christopher McCandless


Joanne Grzybowski

Director of Financial Services

Joanne grew up in England but has spent most of her working life in New York City, where she lived and worked for over 14 years, holding various administrative, project management and financial positions in high profile companies including Lloyd’s of London, Donna Karen and Calvin Klein Women’s Sportswear (a division of Kellwood Company). After moving to Georgia in 2009, Joanne entered the senior living and healthcare industry as a Business Analyst at CareSouth, where she worked for almost 5 years. Prior to her current role at Atlas Senior Living, Joanne was the Business Office Director at Madison Heights, an Atlas Senior Living community in Evans, GA, where she currently lives with her husband and 2 children.

EDUCATION: Associates Degrees in Pure and Applied Mathematics, Statistics, and Biology. Studied Business Administration at Newcastle-upon-Tyne Polytechnic, England.